Strategies for Success: a Short Course for Project Directors

Upcoming Dates and Locations: June 9-11, 2015 in the Washington, DC Metro Area

*Click here for a detailed course outline*

This three-day, hands-on course will provide project directors with the key business planning, marketing, and communication skills they need to ensure their project’s continuing development and importance to biological science.  Expert faculty will use lectures, group work, discussions, and case studies to:

  • Provide participants with step-by-step instructions on how to create a strategic and sustainable business plan for their research infrastructure project;
  • Provide planning tools that participants will use to analyze and assess their specific project and develop methods for financial sustainability;
  • Introduce essential strategies for effective communication with users and funders; and
  • Provide guidance and best practices to help participants succeed as they innovate and add value to their projects.

Who should attend?

Ideal applicants include experienced Directors and Principal Investigators of biological infrastructure projects (such as digital data resources, collections, and field stations or laboratories) that have been established for at least two years.  Their resource must have direct relevance to the biological research community, and the applicant should be able to express their need and preparedness for training in business planning, marketing, and communication.  Up to 20 participants will be selected based on these qualities, and to ensure an appropriate mix of project and participant diversity.

Course fee:

We will be announcing the course fee for our 2015 course soon!

 How to apply:

We will begin accepting applications in early 2015.  If you have any questions in the meantime, please contact Jill Parsons, ESA Science Programs Manager at