{"id":3027,"date":"2018-07-27T07:46:55","date_gmt":"2018-07-27T13:46:55","guid":{"rendered":"https:\/\/esa.org\/communication-engagement\/?p=3027"},"modified":"2018-07-27T07:46:55","modified_gmt":"2018-07-27T13:46:55","slug":"resource-of-the-week-targeting-messages-for-your-conference-audience","status":"publish","type":"post","link":"https:\/\/esa.org\/communication-engagement\/2018\/07\/27\/resource-of-the-week-targeting-messages-for-your-conference-audience\/","title":{"rendered":"Resource of the Week: Targeting messages for your conference audience"},"content":{"rendered":"<p><a href=\"https:\/\/www.compassscicomm.org\/single-post\/2018\/04\/27\/Known-Unknowns-Targeting-Messages-For-Your-Conference-Audience\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3028 img-fluid\" src=\"https:\/\/esa.org\/communication-engagement-preprod\/wp-content\/uploads\/sites\/86\/2018\/06\/Capture-8-300x205.png\" alt=\"\" width=\"454\" height=\"310\" srcset=\"https:\/\/esa.org\/communication-engagement\/wp-content\/uploads\/sites\/86\/2018\/06\/Capture-8-300x205.png 300w, https:\/\/esa.org\/communication-engagement\/wp-content\/uploads\/sites\/86\/2018\/06\/Capture-8-1024x700.png 1024w, https:\/\/esa.org\/communication-engagement\/wp-content\/uploads\/sites\/86\/2018\/06\/Capture-8-768x525.png 768w, https:\/\/esa.org\/communication-engagement\/wp-content\/uploads\/sites\/86\/2018\/06\/Capture-8.png 1083w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/a><\/p>\n<p><em>Image: screenshot from the article<\/em><\/p>\n<p>Looking ahead to #ESA2018, we thought this resource might be handy!<\/p>\n<p>From <a href=\"https:\/\/www.compassscicomm.org\/single-post\/2018\/04\/27\/Known-Unknowns-Targeting-Messages-For-Your-Conference-Audience\">the article<\/a>: \u201c\u2026whether you have a town meeting, a public talk, or an upcoming event [\u2026] you still don\u2019t have to default to the \u2018general public!\u2019\u00a0What do you know about the kind of audience the organizers are trying to reach?\u00a0 What kind of flexibility do you have with the format (is it possible for you to start with a short discussion or some quick temperature-taking questions)? Even just arriving early and getting to know the people in the room a little can give you some insight.\u201d<\/p>\n<p>They also suggest:<\/p>\n<ul>\n<li>Get a snapshot of who\u2019s in your audience right at the outset.<\/li>\n<li>Plan for some time for discussion, and capture it.<\/li>\n<li>Adjust plans according to what you find out from the previous points.<\/li>\n<\/ul>\n<p>See <a href=\"https:\/\/www.compassscicomm.org\/single-post\/2018\/04\/27\/Known-Unknowns-Targeting-Messages-For-Your-Conference-Audience\">the whole article<\/a> for details about how to do all this.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image: screenshot from the article Looking ahead to #ESA2018, we thought this resource might be handy! From the article: \u201c\u2026whether you have a town meeting, a public talk, or an upcoming event [\u2026] you still don\u2019t have to default to the \u2018general public!\u2019\u00a0What do you know about the kind of audience the organizers are trying to reach?\u00a0 What kind of&#8230;<\/p>\n","protected":false},"author":5470,"featured_media":3028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,15,16],"tags":[34,108,113,114,115],"class_list":["post-3027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-blog-scicomm-by-scientists","category-resource-of-the-week","category-resources","tag-esa2018","tag-presentation-tips","tag-resource","tag-resource-of-the-week","tag-resources-2"],"_links":{"self":[{"href":"https:\/\/esa.org\/communication-engagement\/wp-json\/wp\/v2\/posts\/3027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esa.org\/communication-engagement\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esa.org\/communication-engagement\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esa.org\/communication-engagement\/wp-json\/wp\/v2\/users\/5470"}],"replies":[{"embeddable":true,"href":"https:\/\/esa.org\/communication-engagement\/wp-json\/wp\/v2\/comments?post=3027"}],"version-history":[{"count":0,"href":"https:\/\/esa.org\/communication-engagement\/wp-json\/wp\/v2\/posts\/3027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esa.org\/communication-engagement\/wp-json\/wp\/v2\/media\/3028"}],"wp:attachment":[{"href":"https:\/\/esa.org\/communication-engagement\/wp-json\/wp\/v2\/media?parent=3027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esa.org\/communication-engagement\/wp-json\/wp\/v2\/categories?post=3027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esa.org\/communication-engagement\/wp-json\/wp\/v2\/tags?post=3027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}