A useful tool to organize your thoughts into categories based on the fundamentals of communication
Kwok. 2013. Two Minutes to Impress. Nature.
Robson. 2017. How Should Scientists Prepare Their Elevator Pitches?. Forbes.
A 90 second elevator pitch competition for scientists hosted by The American Society for Cell Biology. 2018 contest winner: https://www.youtube.com/watch?v=Zt_FD4w-n9A
Simon Sinek’s Ted Talk, Start with Why: